SENSIBLE
Sensible is a skincare brand I built from the ground up with a mission to offer inclusive, eco-conscious products that are gentle yet luxurious. Focusing on natural ingredients, floral scents, and thoughtful design, Sensible transforms daily skincare into a nourishing, confidence-boosting ritual.
CLIENT
Self
Industry
Skincare
SERVICE
Brand Identity
Digital Design
Social Media
DURATION
3 Months
OverView
OverView
OverView
OverView
Sensible was created to fill a gap in the skincare market for sensitive and eczema-prone skin by avoiding harsh chemicals and using soothing, plant-based formulas. The brand also emphasizes sustainability with recycled packaging and solar-powered production, reflecting its clean, inclusive, and feel-good philosophy.
Sensible was created to fill a gap in the skincare market for sensitive and eczema-prone skin by avoiding harsh chemicals and using soothing, plant-based formulas. The brand also emphasizes sustainability with recycled packaging and solar-powered production, reflecting its clean, inclusive, and feel-good philosophy.
The Challenge
The Challenge
The Challenge
The Challenge
Sensitive skin customers often struggle to find products that are both effective and indulgent. Most options available either lack personality or contain ingredients that trigger irritation. In addition, many "natural" brands fall short when it comes to modern design and brand storytelling. Sensible needed to differentiate itself with strong visuals, a clear voice, and a deeply intentional product offering that reflected both care and quality.
Sensitive skin customers often struggle to find products that are both effective and indulgent. Most options available either lack personality or contain ingredients that trigger irritation. In addition, many "natural" brands fall short when it comes to modern design and brand storytelling. Sensible needed to differentiate itself with strong visuals, a clear voice, and a deeply intentional product offering that reflected both care and quality.
The Solution
The Solution
The Solution
The Solution
The branding balances delicacy and strength to reflect the target audience, combining a custom logo with botanical elements, soft watercolor tones, and modern typography. The natural, floral color palette and clear, sustainable packaging create a cohesive look. Photography highlights real skin and natural beauty with diverse models in soft, neutral settings. Consistent tone, visuals, and inclusive messaging unify all brand touchpoints to reinforce care and connection.
The branding balances delicacy and strength to reflect the target audience, combining a custom logo with botanical elements, soft watercolor tones, and modern typography. The natural, floral color palette and clear, sustainable packaging create a cohesive look. Photography highlights real skin and natural beauty with diverse models in soft, neutral settings. Consistent tone, visuals, and inclusive messaging unify all brand touchpoints to reinforce care and connection.
The Result
The Result
The Result
The Result
Sensible now exists as a fully realized brand that feels trustworthy, inclusive, and visually memorable. The custom identity and thoughtful design system helped position Sensible as more than just a skincare line, it became a brand that advocates for skin health, environmental responsibility, and everyday self-love.
Sensible now exists as a fully realized brand that feels trustworthy, inclusive, and visually memorable. The custom identity and thoughtful design system helped position Sensible as more than just a skincare line, it became a brand that advocates for skin health, environmental responsibility, and everyday self-love.
