TEN WATER
A strategic marketing campaign and creative refresh for TEN Alkaline Spring Water, designed to increase brand awareness and drive sales in the southeastern U.S. through targeted advertising, a motivating brand narrative, and a fresh social media presence.
CLIENT
TEN Water
Industry
Beverage
SERVICE
Brand Design
Digital Design
Social Media
Photo
DURATION
4 Months
CLIENT
Self
Industry
Beverage
SERVICE
Brand Design
Digital Design
Social Media
Photo
DURATION
4 Months
Service
Brand Design
Digital design
Social Media
Photo
OverView
OverView
OverView
OverView
TEN is a naturally sourced alkaline water with the highest 10-pH level on the market. Despite strong retail performance, its brand awareness trails competitors. I led creative direction, messaging, and social media strategy to reposition TEN as a wellness-focused lifestyle brand and launch an integrated campaign that boosted regional visibility, engagement, and loyalty.
TEN is a naturally sourced alkaline water with the highest 10-pH level on the market. Despite strong retail performance, its brand awareness trails competitors. I led creative direction, messaging, and social media strategy to reposition TEN as a wellness-focused lifestyle brand and launch an integrated campaign that boosted regional visibility, engagement, and loyalty.
The Challenge
The Challenge
The Challenge
The Challenge
Despite strong retail distribution, TEN struggled with low brand recognition and limited online engagement due to an outdated and inconsistent digital presence that didn’t resonate with its target audience. Research showed brand familiarity greatly influences bottled water choices. To expand in the southeastern U.S., TEN needed a compelling campaign and consistent voice to stand out and connect with consumers.
Despite strong retail distribution, TEN struggled with low brand recognition and limited online engagement due to an outdated and inconsistent digital presence that didn’t resonate with its target audience. Research showed brand familiarity greatly influences bottled water choices. To expand in the southeastern U.S., TEN needed a compelling campaign and consistent voice to stand out and connect with consumers.
The Solution
The Solution
The Solution
The Solution
The team created a campaign centered on motivation and personal achievement with the hashtag #Get2aTEN, linking the product’s pH level to health and lifestyle themes. A hydration tracker on the bottle helped users stay engaged, while visuals showcased active individuals using TEN daily. The social media strategy included influencer partnerships, user-generated content, and regular posts to build community and boost visibility. Local advertising like out-of-home ads, event sponsorships, and audio spots ensured regional relevance and optimized the budget.
The team created a campaign centered on motivation and personal achievement with the hashtag #Get2aTEN, linking the product’s pH level to health and lifestyle themes. A hydration tracker on the bottle helped users stay engaged, while visuals showcased active individuals using TEN daily. The social media strategy included influencer partnerships, user-generated content, and regular posts to build community and boost visibility. Local advertising like out-of-home ads, event sponsorships, and audio spots ensured regional relevance and optimized the budget.
The Result
The Result
The Result
The Result
The campaign strengthened TEN’s brand presence and set the stage for long-term growth. By boosting digital engagement, influencer partnerships, and motivational messaging, TEN became a symbol of healthy living and personal progress. With a clear visual identity and regional advertising, the campaign aimed to increase brand awareness by 10% and sales by 20% in the southeastern U.S.
The campaign strengthened TEN’s brand presence and set the stage for long-term growth. By boosting digital engagement, influencer partnerships, and motivational messaging, TEN became a symbol of healthy living and personal progress. With a clear visual identity and regional advertising, the campaign aimed to increase brand awareness by 10% and sales by 20% in the southeastern U.S.
