GALLERIA FARMS
A modern rebrand and content revamp for Galleria Farms, a premium floral grower and distributor, focused on elevating their brand identity, increasing digital engagement, and supporting retail growth.
CLIENT
Galleria Farms
Industry
Floral
SERVICE
Brand Identity
Digital Design
Photo
DURATION
2 Years
Galleria Farms, a family-owned flower importer and distributor, needed a refreshed brand identity to match the quality of its products and scale of operations. I led a full rebrand, introducing updated design systems, cohesive visual content, and a targeted social media strategy to modernize its digital presence while honoring its core values.
The company’s branding was outdated, inconsistent, and lacked cohesion across platforms. Social media engagement was low, visual content was minimal, and there were no formal brand guidelines in place. Trade shows and retail partnerships were key growth opportunities, but the brand's presentation did not match the level of professionalism expected in those spaces.
Following competitor research, I refined the brand’s identity to align with industry trends while preserving its heritage. I developed clear brand guidelines, a monthly content strategy, and designed print and digital assets including catalogs, trade show displays, and pitch decks for a consistent, polished presence across all channels.
The refreshed branding increased digital engagement, helped Galleria Farms win "Best of Show" at a major floral trade event, and secured partnerships with national retailers such as Target and Sam’s Club. These efforts strengthened the brand’s market presence and contributed to measurable revenue growth.
